Publication:

Evaluation of the role of the brand and symbol of Red Crescent Society of the Islamic Republic in the effectiveness of incidents and crises of the country (case study of East Azarbaijan)

Background The main question of this study was that what is the relation between national creditability of the brand and symbol the Red Crescent and the effectiveness of this brand and symbol on 1) The social assistance, 2) the social works 3) Encouraging people to assist 4) The successes of the operations of executive managements in times of disasters and crises?

Methods This investigation was conducted as a case study and a dedicated study in relation to the earthquake in East Azerbaijan Province that happened in 2013, the study population included 3500 people among donors and volunteer for aid working who collaborated with the Red Crescent Society in the earthquake relief. The sample size of research was estimated 346 people according to the Cochran formula with 5% probability of error and a structured questionnaire was the tool of data collection.

Results The influence of the name and brand of the Red Crescent Society of the Islamic Republic is moderate and significant in social assistance in social work in people’s willingness to assist and in the success of the operations of executive managers in times of disasters and crises.

Conclusion In the earthquake in Azarbayejan influence of the name and brand of the Red Crescent Society of the Islamic Republic is affective in social assistance in social work in people’s willingness to assist and in the success of the operations of executive managers in times of disasters and crises.