Publication:

Evaluation of shea butter, olive oil and avocado oil enriched baby cleansing bar: real-world evidence from clinical practice across India

Background Clinicians widely prescribe mild cleansers in India for baby skincare. Shea butter, olive and avocado oil-enriched baby cleansing bar is a gentle cleansing syndet bar with pH 5.5 formulated especially for infants' delicate skin. Although efficacy and safety of this cleansing bar have been well studied, its real-world experience data are limited in India.

Methods This observational cross-sectional PAN India survey study included pediatricians and dermatologists who prescribed this cleansing bar (Cetaphil® Baby Mild Bar®) to their patients. Clinicians were given a nine-point questionnaire specific to their experience with this bar in routine practice.

Results Over 128 clinicians provided data on their experience with product for 572 children. Most children (45.3%) were between 1–4 years, followed by <12 months (36.3%). Cleansing bar was prescribed in children with both normal skin (61.2%) and those with pre-existing conditions such as atopic dermatitis, dry, and sensitive skin (38.8%). 84.1% of clinicians recommended its use for as long as required. Most clinicians (90%) indicated that cleansing bar did not cause skin dryness. Cleansing properties were rated as “excellent” by 66.8% of clinicians and “good” by 32.9%. 95.3% of physicians recommended use of this bar from day one of life. Clinicians and parental feedback reported benefits including improved moisturization, enhanced skin tone, reduced itchiness, and softer, smoother skin.

Conclusions Shea butter, olive and avocado oil-enriched baby cleansing bar (Cetaphil® Baby Mild Bar®) with pH 5.5 is safe, well-tolerated, and effective in infants and young children, including those with atopic dermatitis, dry and sensitive skin.