Publication:

Development of a local wisdom-based social media literacy model for K3 behavior in public transport drivers in Padangsidimpuan city, Indonesia

Background Unsafe driver behavior and driver negligence while driving, one of which is making phone calls while driving a vehicle, can cause traffic accidents and death.

Methods The research design used a quasi-experiment. The research was conducted at the Padangsidimpuan city passenger terminal. The research subject was a public transport driver. Research intervention for 5 months by providing social media literacy modules/guidelines based on local wisdom, leaflets and posters, every month a visit or monitoring of drivers was carried out using a research questionnaire. The research instrument was a research questionnaire used to measure changes in OSH behavior (pre-test and post-test) and the media used were modules, leaflets and posters. Data were analysed by univariate, bivariate, multivariate analysis with SPSS and Friedman test, Mann Whitney test and post hoc test.

Results The results of this study found that at the initial measurement of knowledge with the post 1 measurement, the p value =0.007, the initial measurement with the post 2 measurement p=0.000 and the post 1 and post 2 measurements p value =0.001. This means that there was a significant difference in knowledge between the initial measurement and the post 1 and post 2 measurements.

Conclusions This finding can be concluded that knowledge of safe driving has a greater influence on unsafe behavior compared to years of service.